Design and remote work have always been a dream, something I've worked hard to build over the years. Today, I get to live a beautiful life in a small beach town in southern Brazil with my husband, our five cats, and our dog, Sunny.
Whether I'm hiking, wandering around new places, traveling, or simply enjoying a quiet day, stepping away from the screen helps me return with a clearer perspective and fresh ideas.
I'm naturally curious, so I spend a lot of my free time exploring creativity. Books, documentaries, anime, films, and conversations often spark ideas that influence how I think about design, products, and people. I enjoy understanding why people behave the way they do just as much as I enjoy designing solutions for them.
I'm Blenda, a Product Designer from southern Brazil.
I currently work at LeanConvert, a global experimentation and CRO agency, where I collaborate with enterprise clients to improve digital products through research, experimentation, and design. My work ranges from analyzing user behavior and mapping customer journeys to designing experiments and validating ideas with data.
What keeps me interested in design isn't technology (tbh), it's people. I like understanding how they think, what influences their decisions, where they struggle, and what makes an experience feel intuitive. Design gives me a way to investigate those questions and turn what I learn into products that work better for everyone involved.
I'm equally interested in the way teams work together. Some of the best ideas I've been part of didn't come from one person—they emerged from conversations, different perspectives, and a willingness to question assumptions. That's why I enjoy working closely with product managers, engineers, researchers, and marketers throughout the design process.
I'm always happy to connect with people who enjoy building products, solving difficult problems, or simply talking about design, technology, psychology, or the future of how we create things.
Experience
LeanConvert: UX, CRO & Experimentation
UX Design
CRO
Web Analytics
UX Research
At LeanConvert, a global experimentation and CRO agency, I work on the internal UX team supporting optimization consultants across diverse client accounts. My mission is to uncover user insights, friction points and behavioral patterns to design strategic, testable solutions for experimentation that improve performance and deliver measurable results. I help prioritize UX opportunities and translate data into human-centered design strategies.
Collaborating closely with CRO consultants, developers, and client teams, I ensure that every experiment is rooted in both business context and user need—maximizing learning and impact at scale.
Marketing team SaaS website:
squad team leader and UX analyst
UX Design
SaaS Startup
Web Analytics
Project Management
At a SaaS startup, I honed my ability to balance business needs with client goals. Collaborating with diverse teams, I developed digital solutions that drove success for different areas of the company.
Through workshops and collaborative sessions, I brought stakeholders together, inspiring seamless experiences that captivated users and fueled business growth. As a team leader, I guided and motivated fellow designers to create compelling user experiences that propelled the business forward.
Remote freelancing and diversified opportunities as Web Designer
Through freelancing, I embraced remote collaboration and refined my communication and project management skills. Working with clients from various industries such as law firms, architects, blogs, and digital products, I gained valuable experience in understanding and delivering on their unique visions.
Remote work provided me with opportunities to thrive in a virtual environment, ensuring effective communication and seamless project execution.
Feel free to explore my portfolio to see how my experience and skills have translated into impactful design solutions.
