When I’m not immersed in pixels and prototypes, I’m usually somewhere quieter — curled up with my six cats, wandering forest paths with my dog Sunny, or riding my bike through the neighborhood I call home in the countryside of southern Brazil. I live a little off the beaten path, and I like it that way — it helps me slow down, reconnect, and stay close to what really matters.
I draw inspiration from everyday moments: the stillness of nature, a well-framed shot in a film, the rhythm of a story well told. Books, anime, series, and movies keep my curiosity sharp and my imagination open.
I’m constantly exploring new ideas, whether it’s through a documentary, a trail, or a conversation around the firepit.
I try to live and design in a way that honors that humanity, in big and small ways.
I'm Blenda, a designer from the south of Brazil.
I’m part of the UX team at LeanConvert, a global experimentation and CRO agency, where I support enterprise clients through data-informed design. From analyzing user behavior to mapping journeys and crafting A/B test hypotheses, I help transform insights into high-impact, testable design strategies.
At the heart of everything I do is a deep interest for people: their choices, their contradictions, their stories. I’m also fascinated by collaboration and how different perspectives can lead to unique solutions.
I believe design is fundamentally about helping, listening, learning, and co-creating. It’s a collaborative process that thrives on diversity — of thought, of background, of approach.
Great design happens when we combine insight with imagination, shaping how we interact with technology and how it quietly (or radically) reshapes our routines, behaviors, and culture. For me, that’s where the magic lives: in the intersection of intention and impact.
Whether you're across the street or across the world, if you believe in thoughtful design and building things that matter, let’s connect.
I’d love to hear what you’re working on.
Experience
LeanConvert: UX, CRO & Experimentation
UX Design
CRO
Web Analytics
UX Research
At LeanConvert, a global experimentation and CRO agency, I work on the internal UX team supporting optimization consultants across diverse client accounts. My mission is to uncover user insights, friction points and behavioral patterns to design strategic, testable solutions for experimentation that improve performance and deliver measurable results. I help prioritize UX opportunities and translate data into human-centered design strategies.
Collaborating closely with CRO consultants, developers, and client teams, I ensure that every experiment is rooted in both business context and user need—maximizing learning and impact at scale.
Marketing team SaaS website:
squad team leader and UX analyst
UX Design
SaaS Startup
Web Analytics
Project Management
At a SaaS startup, I honed my ability to balance business needs with client goals. Collaborating with diverse teams, I developed digital solutions that drove success for different areas of the company.
Through workshops and collaborative sessions, I brought stakeholders together, inspiring seamless experiences that captivated users and fueled business growth. As a team leader, I guided and motivated fellow designers to create compelling user experiences that propelled the business forward.
Remote freelancing and diversified opportunities as Web Designer
Through freelancing, I embraced remote collaboration and refined my communication and project management skills. Working with clients from various industries such as law firms, architects, blogs, and digital products, I gained valuable experience in understanding and delivering on their unique visions.
Remote work provided me with opportunities to thrive in a virtual environment, ensuring effective communication and seamless project execution.
Feel free to explore my portfolio to see how my experience and skills have translated into impactful design solutions.
