Hi, I'm Blenda — a UX & Product Designer focused on designing with empathy, strategy, and just the right amount of data.
My journey into design started with freelance gigs, designing blogs and business websites that told stories and connected people. That love for meaningful digital experiences led me to explore the intersection of UX, marketing, and analytics — and I’ve never looked back.
Today, I work at LeanConvert, a global experimentation and CRO agency, where I’m part of an internal UX team supporting international SaaS clients. I dive into data, research user behavior, and help transform insights into testable, high-impact design strategies. Whether I’m mapping journeys, uncovering frictions, or crafting hypotheses for A/B tests, my goal is always the same: create experiences that feel intuitive, inclusive, and human.
Previously at Clinicorp, I wore many hats on the marketing team of a growing SaaS business — leading the CMS migration of a 70-page website, partnering with developers and SEOs to improve conversion flows, and advocating for users across every pixel.
Above all, I believe in design as a tool for transformation — not just for businesses, but for real people, with real lives. I aim to design experiences that are not only smart and beautiful, but that genuinely work — for the people who use them.
So whether you’re nearby or oceans away, if you believe in thoughtful design and building things that matter — let’s connect. I’d love to hear what you’re creating.
Experience
LeanConvert: UX, CRO & Experimentation
UX Design
CRO
Web Analytics
UX Research
At LeanConvert, a global experimentation and CRO agency, I work on the internal UX team supporting optimization consultants across diverse client accounts. My mission is to uncover user insights, friction points and behavioral patterns to design strategic, testable solutions for experimentation that improve performance and deliver measurable results. I help prioritize UX opportunities and translate data into human-centered design strategies.
Collaborating closely with CRO consultants, developers, and client teams, I ensure that every experiment is rooted in both business context and user need—maximizing learning and impact at scale.
Marketing team SaaS website:
squad team leader and UX analyst
UX Design
SaaS Startup
Web Analytics
Project Management
At a SaaS startup, I honed my ability to balance business needs with client goals. Collaborating with diverse teams, I developed digital solutions that drove success for different areas of the company.
Through workshops and collaborative sessions, I brought stakeholders together, inspiring seamless experiences that captivated users and fueled business growth. As a team leader, I guided and motivated fellow designers to create compelling user experiences that propelled the business forward.
Remote freelancing and diversified opportunities as Web Designer
Through freelancing, I embraced remote collaboration and refined my communication and project management skills. Working with clients from various industries such as law firms, architects, blogs, and digital products, I gained valuable experience in understanding and delivering on their unique visions.
Remote work provided me with opportunities to thrive in a virtual environment, ensuring effective communication and seamless project execution.
Feel free to explore my portfolio to see how my experience and skills have translated into impactful design solutions.
Hobbies and interests
I love people, how misterious and diverse their choises and personalities can be, that's why I love design and how different people can find different solutions for other people's problems.
I firmly believe that the essence of design lies in helping, learning, collaborating, and harnessing the collective brilliance of diverse talents to elevate and transform how we interact with technology and products, and how that impact our routines and cultures.
When I'm not immersed in pixels and prototypes, you'll often find me curled up with my cats (cat mom here) and chilling my husband, or riding my bike around my neightbourhood soaking in the simple joys of nature. Don't be surprised if I vanish for the weekend on an adventure, seeking inspiration from the great outdoors and the vibrant world and art around us.
Books and movies are my constant companions, feeding my curiosity and fueling my creativity. Whether unraveling knowledge or diving into captivating narratives, I'm always eager to expand my understanding of the world.
